I was looking at advertising a couple of my websites on Yahoo ( http://www.easylandscape.info/ ) and ( http://www.flyfishingvacation.info/ ). These are very popular sites, so i wouldn’t be wasting my money by advertising on Yahoo.
One of the ways to advertise with Yahoo is what they call Search marketing ” search engine marketing “. Basically people search on Yahoo and hopefully your ad appears in the results. Keep in mind that if the customer clicks on your site it will cost you, even if they don’t buy anything from you.
One other point to remember is that when you set up your ad campaign with Yahoo it will cast you 60 British pounds. This is not refundable, so be sure that this is the way you want to go.
Another way to advertise with Yahoo is called Media Solutions. This is more commonly known as ” mobile Internet advertising “. This is a more costly way of advertising and i couldn’t actually get a fixed price.
What i really found interesting was the fact that Yahoo, without you knowing, actually use what they call ” behavioural targeting which involves them anonymously following someones interests, patterns and behaviours. They can then target you to receive the relevant ad which i would be paying for.
I have not yet decided which way would be the best to advertise my websites, but Yahoo is definately worth lookng at as far as i am concerned. Although at the moment i am not sure if i can justify spending the sort of money Yahoo charge.
I might give it Media Solutions a go for one month to see how it goes, and post the results on this Blog.